There are only Five reasons why your sales presentation fails to elicit a favorable buying decision from a qualified prospect of your product (or service) offering!
THE GAP (problem):
Most sales professionals are unaware of the FIVE CRITICAL MISTAKES that consistently lose them business from qualified prospects who otherwise would have bought.
These mistakes include:
- FAILURE to fully comprehend your client’s problem (gap)
- FAILURE to communicate a viable solution (bridge) to your client’s problem
- FAILURE to align with your client’s logical and emotional decision making needs
- FAILURE to differentiate your product (or service) offering from competitive offerings
- FAILURE to overcome your client’s fears, frustrations and positional differences
When you ELIMINATE these five critical failures you dramatically
INCREASE your business win rate!
Sales professionals tell us that when they apply the skills and insights from the BRIDGING the GAP Training Series … they win 80% – 90% of the business they pitch for … even in competitive business environments.
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